Hi,we are Boris.

creative strategy agency + content studio

ONE-STOP-HOTSHOP.

Specialists are great. We're not that. We do strategy and content, because one without the other is how brands end up with a beautiful deck and nothing to post. Or a lot to post and nothing to say.

We'd rather you have both.

What we do: thorough creative strategy. Fitting concepts. Design, film and photo production.

Here, the agency is the production house. The studio is the consultancy.

São Paulo, Brazil
Headquarters, film & photo studio

+55 11 98610-1082
hello@boris.red

Creative strategy + content studio

together go
a long way

We create unique connections between expertises:

We do for different types of projects, like

The agency / creative hub — how do we work?

the Boris way

There are trendy agencies. Cool-hunting studios.
We are not quite that either.

Everyone zigs. We zag.

Market goes all-in on AI? We shoot analog.
Market swears off AI? We imagine things with it.
We read all the trend reports to know what to avoid.
You get the idea.

Not out of stubbornness. It's just math:
you only ever stand out from a crowd.
So we find the crowd, and walk the other way.
That's the Boris way in a nutshell.

That's how we aim at making brands stand out.
And have something to say once people look.

Get in touch

Where you might find us?

headquarters

São Paulo

StrategyContentFilm & photo studio

Headquarters, film and photo studio. One of the best views in town, see below.

special projects

Madrid

CopyStrategy

Copy and strategy partner.

special projects

Barcelona

Art direction

Art direction partner.

special projects

Berlin

DesignDev

Design partner and dev partners.

on the road

Oh, and a van

Film production

Film production partner.

currently in Guatemala

People & work

BORIS is led by

Caetano de Pádua

Creative strategyCopyGen AI since 2016

Creative strategist and copywriter by trade, social scientist by training. Caetano has spent two decades turning brand strategy into things people actually experience: campaigns, live events, films and products for Google Cloud, SAP, Heineken, Danone, Embraer and Deloitte, among others. His work includes the Google Translate moment at the Rio 2016 Paralympic opening ceremony and more than 65 industry awards, including Agency of the Year, twice. He has been researching generative AI in creative work since 2016 and holds an MA on the subject from Hyper Island. Based in São Paulo and Ilhabela; formerly Manchester and London.

caetanodepadua.com

clients that brought us here

  • Allianz
  • Avon
  • Bayer
  • CBG
  • Chama
  • Chandon
  • Danone
  • Deloitte
  • Embraer
  • ESPN
  • Fiat
  • FIFA
  • FIG
  • Gillette
  • Google
  • Google Cloud
  • Hyundai
  • LVMH
  • Mercedes-Benz
  • O Boticário
  • P&G
  • SAP
  • Toyota

Ecosystem & people

people,
partners
& friends
include
  • Cannes Lions winners
  • An Academy Award–nominated film director
  • A New Yorker cover illustrator
  • A Red Dot Award winner
  • &more

We work with leading talent from all over the world.

Now the important part: they're friends, in Brazil and elsewhere, on speed dial.
And they show up for the work, not for the logo.

Tell us what you need and we'll build the team around it.

Tell us what you need and we'll build the team around it.

Get in touch

The physical studio

a studio with a view

The BORIS studio lounge in São Paulo: a red neon diamond sign beneath a wall of steel-framed windows overlooking Vale do Anhangabaú.

Office — a studio with a view

Create and produce your content from one of the best views in São Paulo.

We'll let the windows do the talking.

Content studio ready for:

Interviews / talking headsDocsPodcastsVideocastsPhoto shootsBehind the scenesProductionsOnline classes
View from the studio window over Vale do Anhangabaú and downtown São Paulo.
The studio floor: cyclorama, backdrop rolls, lighting rails and the neon BORIS sign.
The studio lounge with sofa, armchairs, screens and desks.

oh, and why Boris?

We'll tell you.
But you'll have to stop by for a cup of coffee.

Book a coffee